A leading hardware brand facing digital transformation

LiftMaster is the #1 professionally-installed smart access company for homes, communities, and facilities. LiftMaster provides powerful combinations of reliable hardware and intuitive myQ technology that empower people, businesses, and partners with secure and seamless access management solutions.

Historically known as a garage door opener company, LiftMaster needed to refresh it’s brand to become a tech-driven, smart access company. By refreshing the brand positioning and updating the visual design, LiftMaster is positioned to empower people and businesses with secure, seamless access management.

Solutions: Creative Direction, Branding, Design

LiftMaster provides powerful combinations of reliable hardware and intuitive myQ technology that empower people, businesses, and partners with secure and seamless access management. LiftMaster has great brand awareness for residential garage door openers and commercial operators. However, it is not seen as a tech leader. Closely associating LiftMaster with myQ helps to establish it’s historically well-engineered hardware with forward-thinking technology.

Intentionally designed solutions built to reliably perform anywhere

LiftMaster is a company driven by purpose, creating solutions that reliably solve everyday access needs and empowers people, businesses and partners with the knowledge to do more and the control to make it happen.

#1 Trusted brand in secure access solutions

LiftMaster is a family-owned company that believes in setting high standards for access safety, performance and innovation, which has made LiftMaster the number one trusted brand of professionally installed residential garage door openers, as well as a leading provider of commercial door and gate operators for more than 50 years.

Ready to help with installation, integration and support

LiftMaster and its strong network of dealers, distributers and ecosystem partners are committed to providing customers with professional product installations and customized, secure access management solutions for superior customer experience and satisfaction